Connect the entire Welfare ecosystem with one single integration

WelPay is the single payment and distribution layer that connects Welfare providers, HR platforms, and merchants, enabling a frictionless flow of benefits toward actual spending.

See how it works

Platforms integrated

0M+

Users in the Italian market

€0M+

in TTV last 12 months

0K+

Transactions last 12 months

WelPay is an invisible infrastructure layer, we connect providers, HR platforms, and merchants. Making benefits seamless, secure, and compliant in a single click.

Jonatan Amenedo

CEO y Co-fundador of WelPay

Welfare has value, but today that value remains untapped.

Let's find a solution

"Across Europe, Welfare value is issued, yet it rarely flows smoothly into real-world use. Fragmented regulations, legacy systems, and custom-built integrations force platforms, providers, and merchants to operate in silos. The result is an overwhelming administrative burden and unused benefits—not due to a lack of demand, but because the connective infrastructure simply wasn't there."

Marta Pane

Partnerships Director at WelPay

Fragmented

Market

ISSUE

CHALLENGE

The "N" Integration Wall

A fragmented market with 15+ Welfare platforms only in Italy forces merchants to face individual negotiations and bespoke technical developments for every single one.

The invisible barrier

The current employee benefits ecosystem is broken. Not for lack of intent, but for lack of connectivity. Every player—platforms, providers, and merchants—operates in its own technological silo. This creates constant friction, preventing Welfare value from ever reaching its intended destination: the user.

The solution

One infrastructure. One payment.
Infinite possibilities.

What is WelPay?

Embedded Payment Layer:Integrates directly into merchant checkouts and benefit platforms.
The payment providerA dedicated payment button purpose-built for the welfare ecosystem.

What does it solve?

Unified Connectivity:Replaces multiple manual integrations with a single point of access.
Automated Governance:Centralizes user eligibility, spending limits, and tax compliance rules.

What does it deliver?

Instant Distribution:Immediate access to 3M+ users and major welfare platforms.
Seamless Payments:Real-time processing with automatic validation of welfare rules.
Clean Settlement:Automated financial reconciliation and reporting for all parties.

Proven Infrastructure.
Measurable Results.

Validation at Scale: The lastminute Case

Flagship implementation processing large-scale travel payments funded by welfare credits.

Managing high-volume, cross-border transactions across European markets, proving our infrastructure supports enterprise-level demands.

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A Connected Ecosystem

15+ leading welfare platforms already integrated and live.

Instant access to 3M+ welfare users in Italy, eliminating the need for individual negotiations for merchants.

Check our partners

The Impact: Unlimited merchant diversity

From health and spa services to education and fitness, our architecture allows for the rapid onboarding of any merchant, regardless of their sector or technical maturity.

With a roadmap of 30+ additional merchants across education, fitness, and essential services.

Enterprise Trust

Live production flows with major corporate platforms.

Infrastructure-level compliance management, allowing partners to scale without adding operational risk or overhead.

One infrastructure.
Three ways to transform welfare.

WelPay acts as the connective tissue that enables merchants to tap into new demand and platforms to scale their offerings, eliminating technical complexity for both sides.

Active

For Merchants

Integrate once to access the entire welfare market.

Tap into new demand.

For HR Platforms

Offer benefits without becoming a payment infrastructure expert.

Scale offerings easily.

For Welfare Providers

Modernize legacy systems and unlock new growth.

Modernize & Grow.

Access to 3M+ Users

Connect instantly with Italy’s welfare user base without the need for individual negotiations.

Zero Multiple Integrations

Replace platform-by-platform integrations with a single connection to WelPay.

Simplified Checkout & Settlement

Enjoy clean payment flows with automated reconciliation and reporting.

Real time monitoring

Monitor all your transactions in one dashboard to see your performance across the entire welfare ecosystem.

Fast Time-to-Market

Drastically reduce the time needed to accept welfare payments in categories like health, education, and fitness.

Ready to get started?

Start accepting welfare payments

Let's Get In Touch

Connect with our team and discover how WelPay can transform your welfare ecosystem with a single, seamless integration.

Get in touch